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Internal — Admin only
What are we telling the world today?
1 Write your post
2 Where should it go?
3 When?
👁️ Live preview
📥 Dev requests
Devs ask for a reshare or a full post at social-media/request/. Approving only records your decision. Full posts: “Open in Write” fills the composer. Reshares: open the link and repost it by hand (Buffer has no repost). Then mark it posted so the dev sees it.
🗂️ Post queue
Approved requests land here. Pick a time (or tap “Suggest times”) and press Schedule, or use “Post now”. The scheduler posts due items by itself once it is switched on in Setup. “Mark posted” records that you posted it by hand; “Back to requests” pulls it out of the queue for another look.
💬 Inbox
Comments and direct messages from Facebook, Instagram and Threads, pulled in every few minutes. Admins only. Reply, hide, delete and like go out through Meta; “Mark handled” only tidies this list. Direct messages can only be answered within 24 hours of the person’s last message.
🗓️ Scheduled in our queue
Posts with a time set, waiting for our scheduler. This is the number next to “Coming up”. Change times in the Queue tab.
✅ Recently sent from our queue
Posts our scheduler (or “Post now” in the Queue) has sent, newest first, with a link to each live post. Posts made straight from the Write tab are in Activity.
📰 What's already live
Read straight from Facebook, Instagram and Threads (no Buffer calls). Delete works on Facebook and Threads; Instagram does not allow it, so use its app.
📜 Everything we've posted from here
⛽ Buffer fuel gauge
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🔌 Connections
Meta checks are free. Buffer channels use up to 2 calls, then are remembered for a day.
Channels load automatically once a day to save Buffer calls.
⏱️ Scheduler
Posts scheduled items at their time. Needs a cron job on the server.
📈 Best-time insights
Where “Suggest times” gets its ideas: when your Instagram followers are online and when our own posts did well.
🧵 My accounts
Connect your own Threads account to repost a Threads link from it, and your own LinkedIn profile to post to LinkedIn. Tokens are encrypted on the server and only you can use them. They are never shown again.